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Profile

Summary

Abhay Pai

I am a Forbes 30 Under 30 Asia (Consumer Tech) honoree and the Co-Founder of StepSetGo, with over 11 years of experience in product engineering, scaling B2C platforms, and leading high-performance teams. I built and scaled a health-tech app to 11Mn+ users, architecting systems to handle massive concurrency and growth. My passion lies in driving user-centric innovation, solving large-scale technology challenges, and driving business growth.

Currently, as a Solutions Architect at AWS, I help startups in India (primarily in Health Care, Media and Entertainment, and SaaS) build and scale on the cloud.


Work Experience

Solutions Architect @AWS

Nov 2025 - Present

Supporting startups in India across Health Care, Media and Entertainment, and SaaS sectors to build, scale, and innovate on the cloud.

Co-Founder & Chief Technology Officer @StepSetGo

2018 - 2025 | Mumbai/Bengaluru, India

  • Built and scaled StepSetGo from an idea to India’s largest health rewards platform with 11Mn+ registered users.
  • Led Tech (25 members), HR (4 members), and Support (8 members) teams, scaling the company to 75 members at its peak.
  • Architected a scalable platform achieving 4.4 stars on PlayStore and 4.7 on AppStore, with 3Mn monthly active users at its peak.
  • Reduced cloud costs to ₹1.3/user/month while maintaining scalability for 8K+ requests per second.
  • Facilitated revenue growth worth $4.1 million through in-app ads, subscriptions, e-commerce, and corporate engagement.
  • Automated hiring and support operations to process 150+ resumes/day and resolve 2K+ tickets with a 90+ CSAT score.

Site Reliability Engineer @BookMyShow

2017 - 2018 | Mumbai, India

  • Increased application uptime by building a custom App Config Management tool to prevent downtime during CI/CD.
  • Managed infrastructure provisioning, CI/CD pipelines, and DevOps best practices.
  • Oversaw 2 data centers and performed disaster recovery drills to ensure business continuity.

Senior Software Engineer @ForkMedia

2015 - 2017 | Mumbai, India

  • Led a team of 5 full-stack engineers.
  • Built Buzzerati, an influencer marketing platform for large-scale campaigns (2000+ influencers, 100+ brands).
  • Built BrandPress, a content intelligence & analytics platform for publishers and advertisers.

Graduate Software Engineer @IBM

2014 - 2015 | Pune, India

  • Developed UI and set up the test framework for the IBM Emptoris Contract Management System.

Education

  • M.Tech. Computer Science (Cloud Computing) - VIT, Chennai (2013 - 2015)
  • B.E. Computer Science - RTM Nagpur University (2009 - 2013)

Awards & Recognition

  • Forbes 30 Under 30 - Asia, Consumer Technology (2021)
  • Aatmanirbhar Bharat App Innovation Challenge Winner - Health Category
  • Scaled StepSetGo to handle 8,000 requests per second

Skills

  • Technical Architecture & Scalable Systems Design
  • Engineering & Team Leadership
  • Product Strategy & Execution
  • Process Design & Operational Efficiency
  • Cloud Infrastructure Optimization
  • Business & Growth Leadership
  • DevOps & Reliability Engineering

Tech Stack

Category Technologies
Languages Javascript, Typescript, Python, GoLang, Dart, Java, Swift
Frameworks NodeJS, React, Angular, React Native, Flutter, etc.
Databases & Storage MongoDB, Postgres, Redis, Elasticsearch
Messaging Kafka, RabbitMQ, SQS
Platforms Android, iOS, Web
DevOps Jenkins, Ansible, Kubernetes, Docker, Helm Charts, Terraform, Fastlane
Cloud AWS, GCP, DigitalOcean
Generative AI Ollama, AWS Bedrock, ChatGPT, Gemini, etc.

Connect with me

You can find me on GitHub and LinkedIn.